How consumers select apps (Dutch)

Nice blog post (in Dutch) about our work on how consumers select apps from the app store from my colleague Christian Burgers at the Vrije Universiteit. He touches on two recent articles looking at 1) the use of heuristics and 2) visual metaphor in app download decisions.

We have a new paper underway that further examines the use of visual metaphor in app downloads, extending our findings from the transportation domain to the medical and finance domains.

Hoe consumenten kiezen in de app-store


Published by allisoneden

Assistant professor, Department of Communication, Michigan State University

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